Press

Here's the short version, for print.

Two apps, one community. People who practice are in Springboard, and instructors and studios run things from Clara. Everything below is free to use.

hello@letsgospringboard.com

One-liners

Say it like this.

Springboard is the Pilates community in your pocket. Find your studios, go to the events, and keep a stamp from everywhere you practice.

Springboard

Clara keeps the business side of teaching Pilates in one place. Notes, routines, your schedule and the people who follow you, at one flat price, however many clients you have.

Clara

Find every studio in your city. Keep a stamp from each one.

Tagline

We made this for Pilates, not for "fitness." Reformer isn't mat, classical isn't contemporary, and the app knows the difference.

Positioning

The story

Why we built Springboard

Someone in a new city for four days needs the one studio worth the walk. Today that means Instagram, directory listings, and asking around. Nothing has an opinion, nothing is built for travel, and everything in the category is soft, rounded and encouraging.

Springboard is a city guide with opinions, for people who do Pilates. It finds studios in the language they already speak, keeps a passport of stamps from everywhere they practice, and gets them into the room at challenges and events with people who get it. It launches in Miami, Atlanta and New York, then Los Angeles, Nashville and Chicago.

Clara is the other half. Instructors juggle six studio schedules, keep client notes in a Notes app, and have an audience they can't reach. Clara holds the week, the notes and the routines, and every event an instructor posts goes straight into Springboard, in front of the people who follow them. One flat price, unlimited clients, and no per-client tax.

The name is a wink to insiders. The springboard is a real piece of Pilates apparatus. If you know, you know.

Principles

  • We're not a booking system. Studio pages link out, and we never sit between a studio and its client.
  • We don't discount. The Club sells access and perks, and classes stay at full price.
  • Verified instructors are the spine of the trust. We check certifications, and badges are earned.
  • Trust is a feature. Moderation is done by people, the rating is 12+, and the privacy policy is written to be read.

Facts

  • Launch markets: Miami, Atlanta, New York. Next: Los Angeles, Nashville, Chicago.
  • Platforms: iPhone first. Android during the city rollout.
  • Pricing: Springboard is free. Passport Club is $4.99 a month or $49.99 a year, and a small founding tier keeps its price.
  • First challenge: the Atlanta Studio Hunt, ten partner studios, one city.
  • Contact: hello@letsgospringboard.com

Assets

Logos and screens.

Use the wordmark at 150 pixels wide or larger. Please don't re-set it in a typeface or recolor it, and keep the clear space around it.

Wordmark, light

For light backgrounds, as SVG and PNG.

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Wordmark, dark

For dark backgrounds and photography, as SVG and PNG.

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The mark

The monoline mark on its own, for avatars and small spaces.

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Screens

App screens at 3x, in light and dark. The passport, the stamp moment, discovery and more.

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